Brides Today

India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication. Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor. Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme. “We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine. The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.

Brides Today

EDITOR’S NOTE

LEGACY IN LUSTRE • Heirlooms in the making that deserve a spot in your treasury.

AT FIRST BLUSH • Make an elegant statement with the charming colour of the season.

IN THE SPOTLIGHT • We step inside Amit Aggarwal’s metamorphosing universe to discover how he revives textiles into shape-shifting silhouettes, and also map the latest trends in bridal couture

THE ARCHITECT OF FUTURISTIC STYLE • He revives textiles to craft shape-shifting silhouettes — rigid yet fluid, structured yet mouldable. At a time when couture seemingly searches for relevance, Brides Today steps inside Amit Aggarwal’s metamorphosing universe to understand how he bends material, memory, and craftsmanship into garments that challenge what couture can be.

THE MODERN BRIDE’S PLAYBOOK • Evolution laces every Indian bridal season from where some trends emerge to stay, while some fade over time. As we gear up for summer weddings, brides are seeking individuality while still honouring tradition even as they create a narrative that feels uniquely their own.

GILDED LEAVES • To add a regal touch to every ensemble, be it in your outfits or accessories, this traditional Rajasthani embroidery technique is the way to go.

HAUTE HIGHLIGHTS • A lowdown on the coolest new launches from the world of fashion, beauty, jewellery and more.

A SPARKLING DEBUT

THE JOURNEY OF A DIAMOND

BRIDAL BRILLIANCE • The grandeur of Sunita Shekhawat designs, the enduring allure of silver jewellery and its renaissance, and more for the wedding treasury.

SEE NO EVIL • A symbol of...