The European Business Review

The European Business Review is a leading business intelligence magazine designed to ensure that its readers make informed decisions. It provides them indispensable insight, current best practices and is their best source of new ideas about what’s important. The European Business Review readers embrace leadership in their jobs and their lives. Their affluence, education, achievements, and wide ranging experience are unparalleled. They are the men and women who shape the world we love, the world we live in.

The European Business Review

TURN AI INTO A FORCE FOR RESPONSIBILITY HOW EUROPEAN COMPANIES STRENGTHEN THEIR ETHICS, PEOPLE, AND ADAPTABILITY • AI could become Europe's next instrument of responsible enterprise, making companies fairer and more responsive to change.

CAN MACHINES DEMONSTRATE INTEGRITY? Crash-Testing Artificial Integrity, Not Intelligence. • Large language models are already being consulted in decisions that touch patient safety, regulatory compliance, and public trust, yet their behavior under real ethical pressure remains poorly characterized. When the stakes involve a life-threatening diagnostic error, integrity is not a soft virtue but a vital safety control.

DON'T OUTSOURCE TRUST TO AI – USE AI TO SCALE TRUSTWORTHY ADVICE • The next big scandal in professional and financial services may not begin with fraud or negligence. It may begin with a regulator asking a simpler, more damaging question: who, exactly, owned the AI output? The AI opportunity is real, but only if your clients and regulators still trust you on the other side. And no one is exempt from the trust question.

THE INTRODUCTION OF FASHION AI AND HOW ARTIFICIAL INTELLIGENCE IS RESHAPING THE FASHION INDUSTRY • Like almost every industry, fashion is absorbing the impact of the giddying advances in AI, with effects both beneficial and less so. Here, Dr Anna Rostomyan considers the up- and downsides of “Fashion AI”, and explores the upcoming trends in the sector as the technology is increasingly brought to bear.

EUROPE'S LUXURY MARKET: CHALLENGES AND PROSPECTS • Europe is likely to see a slight erosion or, at best, stabilization of its captured luxury spend share in 2026. Against that background, as this article reveals, leading European megabrands LVMH, Hermès, Richemont, Chanel, and Kering are well positioned to gain global share.

THE THREAT OF EUROPE'S ENTREPRENEURIAL WINTER • Superficially, European innovation and venture capital activity looks to be ticking along quite healthily. However, as Politecnico of Milan's Filippo Renga and Filippo Frangi point out, the rather disquieting truth is that too few new companies are being founded in the region, which could portend problems ahead.

HOW ART CAN SUPPORT EFFECTIVE NEW BUSINESS DEVELOPMENT • In this novel study, Peter Lorange explores the use of art to assess the quality of new venture projects. With reference to some 80 pieces of art from his own collection, he considers the validity or otherwise of evaluating start-up proposals by drawing parallels between them and selected artworks.”

CONNECTING THE DOTS TO A SUCCESSFUL TRANSFORMATION: PEOPLE, TECHNOLOGY, AND MINDSET • Transformation is accelerating, yet many programs fail to deliver sustained value. This article introduces the DOTS model—Direction, Operating model, Team and adoption, and Systems—to diagnose where transformation breaks and what to fix first. DOTS aligns decisions, capability, adoption, and scalable execution, so performance shifts and results last longer.

DIGITAL TWINS 101: THE VIRTUAL STRATEGY RESHAPING HOW BUSINESSES OPERATE • If your company operates complex machinery, there is, of course, all manner of instrumentation that can be used to monitor its functioning. But what if, in addition to monitoring, you could also run simulations and forecast failures...